Reebok Spartan Race - I formerly served as a PR and Brand Director and for Spartan Race. An international obstacle racing company where trail running meets obstacle course that challenges the most practiced endurance athlete but also provides a unique racing opportunity for anyone willing to come out, push themselves and find their finish line. We hosted close to a million athletes in 2013 and over 60 events worldwide. When I began with Spartan there were only 20,000 fans, when I left in October 2013 there was over three million.
Rad Racing. I started the company in 2011 and it serves as the hub for my consulting engagements around brand building . The mission of Rad Racing is to actively promote traditional and non-traditional organizations and companies that promote a responsible, sustainable approach to a customer-focused business.