Press

Press

In February 2011 I was featured in a Spartan Race video about overcoming adversity, and shortly thereafter signed on to work as a branding consultant for the growing company Spartan Race where I was integral to building of the brand in a global marketplace.  I was featured in two books as a contributor in 2012: Obstacle Race Training Bible: The #1 Resource to Prepare for and Conquer Any Course! and Ultimate Obstacle Race Training: Crush the World's Toughest Courses. I've enjoyed the chance to work in such an exciting and emerging industry.

Since 2011 I have been  featured in a Disney XD mini-documentary.  I've been quoted in several newspapers and magazines including Outside Magazine, Marie Claire, Oxygen, Women's Health, Omaha World Herald, Huffington Post, Runner's World, and even had a cameo on Sports Center.

Reebok Spartan Race  - I formerly served as a PR and Brand Director and  for Spartan Race.  An international obstacle racing company where trail running meets obstacle course that challenges the most practiced endurance athlete but also provides a unique racing opportunity for anyone willing to come out, push themselves and find their finish line. We hosted close to a million athletes in 2013 and over 60 events worldwide.  When I began with Spartan there were only 20,000 fans, when I left in October 2013 there was over three million.

Rad Racing.  I started the company in 2011 and it serves as the hub for my consulting engagements around brand building .  The mission of Rad Racing is to actively promote traditional and non-traditional organizations and companies that promote a responsible, sustainable approach to a customer-focused business.